Single Niche vs Multi Niche Blog

You must have heard or even observed that a single niche blog is always profitable and successful as compared to the multi-niche ones.

There are a number of reasons why this is so.

The first mention is the way the readers flow on your site.

If it is a multi-niche blog and the reader comes on it through searching for one thing, he will definitely browse through some more information on the similar niche.

I normally talk a lot about making money from your blog, improving your blog ranking and much more. But this time I decided to write for those who have not started blogging yet and looking for the right topic to start the blog.

Single niche blogs become more popular than the Multi-niche blogs and you should certainly know WHY?
Single Niche vs Multi Niche BlogLet me explain
Here are a few reasons and facts how a niche oriented blogs earn more credibility in the eyes of readers:

The Loyal Audience

As a blogger, you usually aims to bring wide number of loyal audience who love to spend time on your blog.

This can certainly be acquired by search engine traffic quickly only if your blog targets a particular market.

Let me explain this way – if someone is looking for blogging tips and he comes across my site on search engines, I wonder whether he will return if my site offers hordes of knowledge but on something away from blogging.

A focus on a particular niche will make a trust in your readership.

Better Advertising Opportunities

Every blogger has a common objective which is to earn hands full from blogging.

It might be through various means like product selling, affiliate promotion, Direct advertising or PPC advertising.

Having a Single niche blog helps in generating better revenue and attracting better advertisers.

The reason is simple. A niche blog targets audience and the advertisers from that particular niche focus more on target audience. Even brands love to connect with niche oriented blogs.

SEO Friendly

When you target on a single topic or market, even the search engines look at it as authority site in that niche.

This in turn improves your rankings in search engines.

Search engines aim at providing the best of knowledge and information for the users.

This is the reason that creating rich content should be your primary goal.

Once you have beautiful information on your blog, the niche oriented searches will fetch you great results.

Niche blogging is the ideal way to blog if you still not know how to start your blog or looking for ways to setting up a better blog. Do not try to create messy things for your audience.

Ankit Kumar Singla

Hi, it’s me behind this blog - Interested to Blogging, SEO Area, Technology, Gadgets, Plugins and various other tools. Add me in your Google+ circle and lets get connected.

Click Here to Leave a Comment Below 9 comments
Rahul suresh

Hi, Ankit.. Now a days i feel like so.. While em Holding Single Niche, i was always feel free and earned a lot and Holding Tech blogs feels hard and Getting moderate supports.. πŸ™
Thanks for the articles to newbies..


Yes bro.. you are right.. niche blogging is giving good amount of income rather then multi niche.. but on niche blogging biggest issue is you have to work hard to rank on top otherwise your all work are wasted..

Adesanmi Adedotun

Hi Ankit,
Niche is not really competitive like multi-niche blog which makes it standout very big on it own when fully consider rather than going into multi-niche blog. Morrso, building an authority blog is not easy but with niche blog, its authority doesn’t necessary mean it should be over-night in as much as the earning comes in as demanded or wishes. Starting something great on my birthday though

Anubhav Gupta

Ankit, “i have a query yet after reading this awesome article i.e. some of multi-niche blogs still growing well”. How?
Can you explain me this in, brief again.

Thanks for article.
Anubhav Gupta


Excellent post to end the debate, whether one should go for single niche aur multi niche blog. Looking for some other good posts from you.
Thank You

Ashwin Singh

Nice post broo, I was confused that a multi niche site better or single niche, Thanks to help me. The best part was advertising option this is the second most important thing for bloggers.


Hi Ankit,
Great post. Yes I agree with you. Single niche blogs can do well when compared to multi niches. Building a multi niche blog and making it grow is not an easy task. Thanks for sharing. πŸ™‚

Mi Muba

Hi Ankit
This is one of the best posts I read on comparing single niche and multi niche blogs.
Both the options have their own advantages and disadvantages. But one thing we must remember any of them can work well if we have clear plan to make it successful.
In multi niche if all the niches are near around each other it is fine otherwise if they are poles apart then problem obviously arises.
Thanks for sharing this wonderful post which almost finally concluded this debate with several valid points.

Harish Bali

hi Ankit

You have a fair point and a valid expression. I would like to keep readers ( loyal) in front of me and look through the lens.

As mentioned i agree that it will become difficult to build loyalty. Plus it would take lot of investment – Financial and time consumption to build audience for multi niche blog, i better call them full fledged websites.


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